In 2016, EHTIROS founder Adriana Crovetto made the inspiring journey through central Asia, connecting so deeply with the culture, the people and the beauty of the regions as she travelled that she decided to create a brand that would merge the exquisite traditional craft with our contemporary world.
She started producing sustainable Luxury jackets and coats, using the most beautiful quality traditional textiles from Central Asia with the aim of translating a little part of the ancient Silk Road history into a contemporary fashion line. And so… EHTIROS was born, which means “passion” in the local language of Uzbekistan.
“Today for me fashion is no longer a hobby, but a source of enthusiasm, and managing my brand is no longer limited to a school desk fantasy but it is a reality from which I am learning as a young entrepreneur.”
We believe that ART is one of the greatest connectors of people. ART has the power to absorb ones feelings and transmit them to others. Therefore, we decided to explore traditional art and inspirations that connect the past with the future, and ultimately, the east with the west through a contemporary and unique fashion line.
We create exclusive limited editions for the world’s most exclusive stockists. Each of our beautiful pieces are hand-made with love & care. The antique ikats tissues are hand-painted with natural dyes and fine art skills using techniques that have been carefully cultivated and passed on from generation to generation. An important part of our identity is that we continue to support local craftmanship, whilst creating a unique customer experience focused on the beauty that surrounds us and to celebrate the cultural diversity of the regions that inspire us.